Cersus has been built around real dealership experience, not theory.

I started on the sales floor. I've been a sales executive, a business manager, a used car controller and a sales manager. I've run a used car operation for a franchise group, and I've owned and run my own dealership — stock, pricing, prep, advertising, P&L, the lot.

So when I talk about where dealerships lose time and money, it's not from a case study. It's from standing in it.

Not because I'm clever with software. Because I go and look at what's actually happening, rather than what the process document says is happening. Nearly every dealership problem I've ever fixed came down to the same thing: nobody could see the whole picture at once, so everyone was working from a slightly different version of the truth.

That's not a people problem. Good people were doing their best with what they could see.

Why Cersus exists

For 35 years I worked around systems that were built by people who'd never sold a car.

They were designed for how someone thought a dealership should work, not how one actually works on a wet Tuesday in February when the transporter's late, the bodyshop hasn't come back, and there's a customer waiting on a part-exchange figure.

So I built the tools I wished I'd had.

CERSUS PROGRESSOR: because I wanted to connect all departments so everybody knows what is going on with each car. Everyone communicating, everyone working together, and the whole preparation process feeling calmer, clearer and more joined up.

CERSUS Appraisal: because appraisal is easy to get wrong. One missed detail and the profit can disappear. Cersus Appraisal helps minimise that risk, make allowances before the valuation is agreed, and avoid nasty surprises later.

CERSUS DMS: because I wanted one practical system covering the things I need every day: stock, enquiry management, sales reporting, customer retention and the visibility needed to run a successful department.

What I'm not

I'm not a software company with a sales team. I'm one person with tons of motor-trade experience and a set of great systems built around real dealership problems.

I won't pretend a system will fix a problem that's really about people or process. If we talk and I think you don't need what I've got, I'll say so.

It also means when you ring, you get me.