Clear descriptions and useful detail.
Make the advert easier to understand without filling it with wording that does not help the customer.
Websites and advertising
Car dealer websites and stock presentation built for independents.
Dealer websites and online stock presentation built around the motor trade.
A dealer website should make the stock easy to find, easy to understand and easy to enquire about. Cersus brings the website, vehicle presentation and practical advertising support together around the way the dealership already works.
Dealer websites
A useful front door for the dealership.
The website needs to look professional, work properly on a phone and make it straightforward for customers to browse stock or get in touch. Cersus builds around the dealer's own business, stock and way of selling, without making the site harder to manage than it needs to be.
- Clear stock browsing on desktop and mobile.
- Practical routes into enquiries, finance and part exchange.
- Dealer branding that feels like the business it represents.
- Pages and content that can grow as the dealership changes.
Customer enquiries
Clever Chat built in
Every Cersus website can include Clever Chat, giving customers a simple way to ask questions while they are looking at your stock. It helps turn website visitors into conversations, so the dealership can pick up more enquiries and keep the customer journey moving.
- Help capture more enquiries from website visitors.
- Keep the conversation close to the vehicle.
- Support the journey from browsing to enquiry.
- Work alongside stock pages, Trade Site and advertising.
Stock presentation
Give each vehicle a fair chance online.
Customers judge the car from the advert before they judge it on site. Strong photography, useful descriptions, clear details and sensible enquiry routes help the stock look properly prepared and give the customer more confidence to take the next step.
Keep the vehicle information clear and easy to scan.
Use photos and video that show the car properly.
Make enquiry and finance routes easy to find.
Trade Site
A separate route for vehicles that belong in the trade.
The Trade Site gives dealers a simple place to show trade stock separately from the normal retail website. It is useful for vehicles that are not yet retail-ready, do not fit the retail stock profile or are better suited to trade buyers.
Talk to Kevin about Trade Network access and the setup your business needs.
- Keep trade and retail presentation separate.
- Give trade buyers a clearer view of suitable stock.
- Keep the trade route connected to the wider stock picture.
Advertising support
Better material for the places customers already look.
Cersus can help with the practical work around vehicle adverts and online presentation, giving the dealership stronger material to use across its own website and established advertising channels.
Show the vehicle properly.
Use consistent media to show the condition, specification and details customers care about.
Support the outward journey.
Help vehicle information move towards the website and advertising channels the dealership already uses.
Connected Cersus journey
The website works better when the rest of the journey is clear.
Website and advertising support can sit alongside the other Cersus tools, so the vehicle moves from preparation into stronger stock presentation and the customer enquiry has somewhere useful to go.
- 01Prepare the vehicle
Keep progress and outstanding work visible before the car is advertised.
- 02Create the media
Photograph and film the vehicle clearly once it is ready to present.
- 03Publish the stock
Put useful vehicle information in front of retail or trade buyers.
- 04Handle the enquiry
Give the sales team a clear route to follow up while the interest is fresh.
Start the conversation
Want a website and stock presentation that fit the dealership?
Talk to Kevin about the current website, where the stock is advertised and what would make the online journey work better for the team and its customers.
We agree website, advertising and connection requirements before work starts, including scope, availability and any additional or third-party costs.