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CERSUS Blog

Practical ideas from inside the motor trade.

Thoughts on dealership technology, customer communication, vehicle presentation and the everyday jobs that make a business flow better.

Latest thinking

Two ideas we have been shaping.

Both start with a familiar motor-trade problem and ask how useful technology could support the people already doing the job.

CERSUS Call Reception concept showing an overflow parts call becoming a draft enquiry, with vehicle and fitment checks, adviser review and a handover to a person.Concept mockup · In developmentParts and customer communication

What happens to parts enquiries when nobody can answer the phone?

A practical look at AI call reception for overflow parts calls, with vehicle identification, stock checking and a parts adviser kept in control.

Read Call Reception
Concept mockup of a personalised JK66 virtual showroom with a 360-degree vehicle viewer, feature hotspots, welcome video, vehicle information and test-drive and reservation buttons.Concept mockup · In developmentVehicle presentation

A virtual showroom should help the customer understand the car.

How one customer-friendly view could bring together the gallery, exterior spin, video, features and next step while the enquiry is still fresh.

Read Virtual Showroom

A useful conversation

Which everyday dealership problem should we explore next?

If there is a part of the working day that creates chasing, delay or lost opportunity, tell Kevin about it.

Talk to Cersus